The Urban Workshop Melbourne


CHARD was responsible for the design of a cocktail function to launch this award winning building. Reflecting the intricate cultural processes engaged during the buildings construction CHARD built a multi-sensory event incorporating sound, evocative scents and interactive performances. The metamorphosis of a butterfly was adopted as a theme for the launch as this change in shape or form reflected the transformation of the old site into it’s modern built form. Butterflies swarmed through the space, larger ones with wing spans exceeding four metres filled the vertical void, others small and delicate seemed to flutter in the revolving doors. A forest soundscape, bush honey potions and roving polaroid photographers completed the experience