Western Australia’s only full-time, professional opera company is located in the iconic His Majesty’s Theatre in Perth’s CBD. The building is listed on the State register of Heritage Places and is believed to be the only working Edwardian theatre in Australia. In 2012 CHARD was approached to guide the refurbishment of a full floor of the building which houses the WA Opera administration. Drawing heavily from the stage sets of this rich art form we delivered a dramatic textural palette that reflects opulence and luxury. The new interior sets oxblood red and black crocodile skin, slate grey silk and crystal against striking theatre set pieces and large portraits.
CHARD then developed a campaign ID that spearheaded the company’s 2014/15/16 annual programme and rolled this out across brochures, billboards, awnings, t-shirts, bags, magazine and press advertising.